If you're already using Google Tag Manager (GTM), it's a quick an convenient way to set up SatisMeter on your site without having to dig into your code. In this article we'll cover how to set up the template yourself, or using Google's Community Template Gallery.

Note: Currently this tutorial only covers how to set up anonymous surveys using GTM.

Before you can start installing SatisMeter using GTM, you need to already have a GTM account set up and enabled on your website. You also need to start an account in SatisMeter, which you can do for free here.

Method 1:

1. Within GTM click "New Tag"

Set up SatisMeter using Google Tag Manager (GTM)

2. In tag configuration select "Custom HTML"

Set up SatisMeter using Google Tag Manager (GTM)

3. Name your tag (for example SatisMeter or NPS) 

Set up SatisMeter using Google Tag Manager (GTM)

4. In the HTML field paste the installation code you find 


Note: Do not use the code from Step 2 "Track User Data"

Set up SatisMeter using Google Tag Manager (GTM)

5. Select the trigger which you want to tell GTM to display a SatisMeter survey. GTM allows you to trigger a SatisMeter survey after a specific event. This could be simple, like a certain page loaded, or a custom event like a purchase.

Set up SatisMeter using Google Tag Manager (GTM)


6. Click "Submit" to send the new version of your workspace to GTM.

SatisMeter surveys should now display on your website when a visitor completes your trigger action. Feedback will be delivered to your SatisMeter dashboard.

Set up SatisMeter using Google Tag Manager (GTM)

Method 2:

  1. Within GTM click "New Tag"

Set up SatisMeter using Google Tag Manager (GTM)

2. In Tag Setup select "Discover more tag types in the Community Template Gallery" and in the search box type "SatisMeter"

Set up SatisMeter using Google Tag Manager (GTM)
Set up SatisMeter using Google Tag Manager (GTM)

3. Click "Add to Workspace"

Set up SatisMeter using Google Tag Manager (GTM)

4. Add your SatisMeter write key to the configuration settings.

Set up SatisMeter using Google Tag Manager (GTM)

Find your write key in the HTML code shown in your SatisMeter installation settings in the SatisMeter app.

Set up SatisMeter using Google Tag Manager (GTM)

5. Adjust triggers in GTM depending on which pages you want the SatisMeter survey to display on, and you're done!

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